Grow your services
Years of Development
We Got Started Because We Want to Help MSP’s deliver the Cloud
Our vision right from when we were still EMS-Cortex has been to help MSP’s deliver the cloud. IT started off relatively simple, with Multi-tenant Exchange hosting to now where we cover multi cloud, multi AD services. Having worked in MSP’s and outsourcers for much of our professional lives we understand the pains, the risk of too many people having access, the waste in senior people having to do simple admin tasks. Working with the largest Telco in New Zealand we created a market leading multi-tenant provisioning engine and delgated administration portal called Cortex. A few years later, with another 1/2 a million managed users we were acquired by Citrix and turned into Cloud Portal Services Manager or CPSM.
CPSM is now back in the hands of the origional creators, and the team that built the business. We have the same vision, helping MSP’s deliver the cloud. We’re excited to work with you, help your business grow and take advantage of the new opportunities available. Welcome to Automate101!
Meet The Team
Founder & CEO
Colin Williams led EMS-Cortex to it’s first successful acquisition, and since then has led a fast growing Microsoft Partner Award winning New Zealand MSP. With a strong history in development, and a deep knowledge of the MSP market he brings real world depth to Automate101.
Co- Founder & Customer Success
A long history working for MSP’s and then EMS-Cortex, Daniel has lived both sides of the coin. Since leaving Citrix Daniel has lead growth in Custom Development and Office 365 businesses. He’s lived through the MSP world, and understands the scale issues from both sales and delivery.
Jason has worked for nearly 20 years in an MSP, as an engineer, practice manager and more recently building the cloud practice including hosting, backup and Office 365. A deep understading of how the MSP business runs along with experience working with MSP customers gives real insigt into how our MSP’s deliver services and manage customers.
Michelle has a Bachelor’s degree in Computing and Information Systems along with over 25 years in the IT industry in the UK and in New Zealand.
Most recently, her focus has been in solution architecture, strategy, data and business analysis. She thrives on providing practical and simple solutions to complex business problems. She brings those skills both to Automate101 Internally, and when gathering business requirements for our customers, ensuring we deliver high quality, market ready solutions.
Arad Haghi has provided development and technical leadership across several high profile SaaS businesses. From leading Research and Development projects to designing complex systems, such as flight routing, Arad has a breadth of technical knowledge and excellence in approach.
Bringing the ability to work with customers to understand requirements through to managing a development team day to day while leading complex research projects Arad drives excellence in our products.
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Some of our customers
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